The Objective:
To treat Best Buy Reward Zone members to a viewing party on Samsung HD TVs during Monday Night Football season.

The Strategy:
The Monday Night Night HD Huddle

The Monday Night HD Huddle partnered Best Buy and Samsung with NFL players. Best Buy Reward Zone members were invited to Monday night football events at local retail stores for Meet N Greets with players and to experience the game live on a Samsung HD television. NFL Players did a chalk talk to correspond with the live game, as well as posing for photos and signing autographs for attendees. Guests were treated to refreshments and had the chance to win great raffle prizes.

The Success:
The 33 city tour welcomed hundreds of eager football fans and increased sales of Samsung products at Best Buy. Since the event was invitation only, Reward Zone members had the opportunity to feel like VIPs while getting up close and personal with NFL players.