The Objective:
To promote Party Poker's sponsorship of The World Series of Poker in Las Vegas

The Strategy:
Party Poker Party Buses

Party Poker took over the Las Vegas strip during The World Series of Poker in July 2006. All brand ambassadors were decked out in Party Poker branded catsuits and black wigs. Twenty brand ambassadors cruised up and down the strip on open air double decker buses, while a live band played on the upper deck. Six street teams canvassed the strip handing out branded t-shirts, beads, sunscreen and other swag.

The Success:
Party Poker was the the talk of the town during this two week promotion. Patrons from all over the world were seen in Party Poker t-shirts and sunglasses. Brand ambassadors were recognized in the convention center, hotels and on the strip.